under construction |

welcome to this football life

— we tell stories —
– Our Story is The Beautiful Game –

#thislife content series | strategic themes

Created for development and distribution for OTT online content marketplace audiences.

With launch of new, highly innovative digital series ‘this life’, Wise Words Media and Callumny Films are making an impact statement on the undeniable economic importance of Australia’s digital and infrastructure sectors.

Entertain, Inform, Educate

OTT Content | Production & Distribution

OTT video content distribution | Video content production, distribution, business development strategies, audience – identification, pitch & interaction:

#this life content series (series Oct 2020) | variety of strategic themes | innovative content series

#thisfootballlife – launched 2024, key aims:
- contribute to the sustainable growth of football by covering the beautiful game via the newly minted National Second Tier (NST)
- advocating for and supporting coverage of young Australian football talent in the NST
- 8 foundation clubs, inaugural National Second Tier (NST March/April 2025)

Aimed at key target sectors: sports media [football], tourism/destination marketing.

At first glance these sectors appear extremely disparate, unrelated and disconnected. The common thread running throughout is destination marketing. Add to this cost-of-living crisis, immigration, population growth (or deficits depending on your outlook) etc; it’s easy to make the case each topic is inextricably linked where subtle nuances affect each jointly and severally – at macro and micro levels.

MEDIA COVERAGE | local traders & local shopping strips

#livestreaming sports media | strategy

Wise Words Media is developing production concepts for commercial placement to promote wider coverage of more niche sports.

Broadcasters, marketers and advertisers are beginning to embrace streaming – it’s a good medium for commercial placement and can promote wider coverage of more niche sports.

#livestreaming sports media [football]

Wise Words Media has mapped out several likely production models – these are availble for presentation, discussion and review.

Wise Words Media will work closely with your project team to create and deliver video content distribution strategies for your business goals. Integrated to drive and increase marketing ROI, Wise Words Media will develop content strategies that amplify your message and tell your story to your target audiences.

2025 | Football Australia’s National Second Tier competition

Wise Words Media seeks commercial partners and commercial collaborators for an outdoor #livestream broadcast production. This broadcast production concept will serve as a destination marketing vehicle for SME’s in Melbourne and / or Australia.

outdoor #livestream broadcast production

If your market is global, contact Wise Words Media to learn more about this production concept for 2025 launch of Football Australia’s National Second Tier competition.

Objectives | Broadcasting – production model(s)

Sports Media [tennis] and Sports Media [football] | Broadcasting – production model(s)
production model(s) concept(s) vs broadcast rights
production model(s) concept(s) | further context

Live Video Marketing Statistics

(Conviva) | Live content earns 27% more minutes of watch time per viewing, nearly 6 more minutes, at 24.41 minutes on average, for live video versus video on demand (slightly fewer than 18 minutes)

2023 50+ Streaming Statistics: Must-Know Industry Info EMILY SULLIVAN

27 FEB 2023 | OTT ADS

CASE STUDY | driving audience engagement

Learn how elite level European football clubs use livestreaming to engage with fans

Feyenoord Rotterdam N.V. & Endeavor Streaming Launch #OTT Partnership ‘Feyenoord ONE’

CASE STUDY | Sports on FAST

Expect to see more coverage of lower-league sporting events, too.

The Future of FAST: What to expect from 2024

Russell Foy, Fastchannels TV 19 January, 2024
This article first published 19 January 2024, Advanced Television Ltd advanced-television.com

CASE STUDY | A-Leagues face Easter TV blackout after broadcast partner goes bust

Media & marketing | A-Leagues officials are scrambling to ensure this weekend’s fixtures are broadcast following the collapse of their production partner.

Vince Rugari and Calum Jaspan | The Age, Melbourne Australia
‘Embarrassing disaster’: A-Leagues narrowly avoid Easter TV blackout
This article first published and updated March 28, 2024 — 5.23pm

Organisers of the A-Leagues are scrambling to ensure this weekend’s fixtures are broadcast after the company that handles their television production went bust in yet another blow for the body behind Australia’s top football competition.

Global Advance, a start-up launched in 2021 aiming to “break the duopoly” of sporting production in Australia held by NEP and Gravity, has been responsible for bringing the A-Leagues to the screens of Network Ten and Paramount+ for the last two and half seasons.

Organic growth, reach, discoverability to 1.4 Billion Smart TVs & devices across the globe

Wise Words Media also welcomes expressions of interest from #fastchannels and #ott partners & collaborators.

https://www.youtube.com/@thisfootballlife

Gallery

FAST Channels Media

New client focus from 1 Jan 2024

Tap into our global network for content distribution to more than 1.4 billion smart tv’s and devices worldwide:

FAST CHANNELS, OTT sector, OTT distribution strategies
for digital content and marketing professionals, digital agencies, SME’s, tertiary institutions, sports media professionals, content professionals and wider stakeholders within their industry eco-systems