Investigation Into Virtual Reality Content Produces Glowing Testimonials for Wise Words Media

A comprehensive business case states: for every $1 spent on producing VR content, $281 of revenue will be generated by international students.

Wise Words Media recently partnered with non-profit outfit Practera for a powerful R & D project. The project brief: Virtual Reality content vis-a-vis Orientation Week for international students in Melbourne, Australia.

The project team was asked to consider virtual reality content for international student recruitment activities.  Project team members presented a final report to its client, Wise Words Media.

The report investigates how Virtual Reality content for Orientation Week at Melbourne universities could be used and transformed into a commercially viabile venture.

The comprehensive business case states that for every $1 spent on producing VR content, almost $300 of revenue will be generated by international students.

glowing student testimonials 

| student testimonial

Collaborating with talented peers from diverse academic backgrounds—Yuhan, Shiraz, Yorking, Gaurav, and Andre—was an incredible journey.
Having recently completed Wise Words Media’s project about orientation week, I now have hands-on experience to volunteer for this amazing event. It is always great to meet new students and help them settle in, building their sense of belonging in the community. #unimelb #oweek #volunteer IMAGE CREDIT: Ahmad Ainun Herlambang

Together, we seamlessly joined forces to tackle Wise Words Media’s project for our client Sean McIntyre.

Powerful R & D project With Practera

The project team presented powerful evidence that as a marketing strategy, Virtual Reality content for Orientation Week at Melbourne universities could be financially substantiated.

The dynamic blend of skills and perspectives not only made the process enriching but also resulted in a truly innovative and impactful solution.

Yuhan, Shiraz, Sean McIntyre (Wise Words Media), Yorking, Gaurav, and Andre || IMAGE CREDIT: Ahmad Ainun Herlambang
Grateful for the teamwork that turned challenges into milestones!



Research and Development builds upon vital strategic pivot for Wise Words Media’s services.

Wise Words Media is responding and adapting its strategies, industry focus and client services to changes in how businesses and consumers are distributing and consuming video content via the Over-The-Top streaming sector (#OTT). 

2024 also marks Wise Words Media‘s 21st year of commercial operations and a significant pivot in its core business model with strategy focused on client services towards the #OTT sector away from its traditional offerings around marketing communications.

#ott#ottplatform‘s, #fastchannels#videocontent#digitalcontent, Sports Media [football] #content#virtualreality content#streaming,
#internationalstudentrecruitment#branddevelopment#growth & #strategy.

Industry partners and prospective clients can expect to see publication of industry updates, whitepaper publications & media releases, as well as webinars throughout 2024 and beyond.

202311_Practera_UniQld_DigitalMktg-Growth IndustryProjects
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Strategy: Updates, Media Releases, Webinars & Whitepaper Publications


Strategy: Powerful Research and Development Projects

Project partners: Practera, Study Australia (2024 Industry Experience Program), University of Melbourne, University of QLD, University of NS


Commercial Project Brief’s | Commisioned by Wise Words Media

Project topics explored and investigated where conclusive evidence of substantiated commerciality.

Project topics | supporting Project Partners

  • Practera
  • University of Melbourne
  • University of QLD
  • University of NSW
  • Study Australia (2024 Industry Experience Program)


LinkedIn – Wise Words Media | Project summaries


A-Leagues and Australia’s National Second Tier (NST)

The future is here for an ailing A-League but it’s not what was envisioned

Joey Lynch | The Guardian, Thu 25 Jan 2024

The APL’s new leaders say the A-Leagues’ future is ‘football-focused’ but will it be football as we know it?

The A-League is not in a good place.


A-Leagues CEO Danny Townsend (second from left) joins NSW Premier Chris Minns (C) to announce the Unite Round in October 2023. Photograph: Mark Evans/Getty Images for APL

How the A-Leagues’ multimillion-dollar digital play blew up

Vince Rugari | The Age, JANUARY 26, 2024

It’s Australian soccer’s unanswerable question: how do you convert millions of people who play football at grassroots level, and watch European football obsessively, but don’t follow the A-Leagues?

The truth, as usual, is somewhere in the middle.


Australian soccer finds itself at yet another crossroad.CREDIT:ILLUSTRATION: MONIQUE WESTERMANN


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