#thislife content series | strategic themes

international student education | sports media [tennis] sports media [football] | commercial property | public transport infrastructure

Created and developed for global audiences, distribution via Over-The-Top video content streaming services (OTT platforms and/or online content marketplaces).

With launch of new, highly innovative digital series ‘this life’, Wise Words Media and Callumny Films are making an impact statement on the undeniable economic importance of Australia’s digital and infrastructure sectors.

Entertain, Inform, Educate

OTT Content | Production & Distribution

OTT video content distribution | Video content production, distribution, business development strategies, audience – identification, pitch & interaction:

‘this life’ series Oct 2020 (video content – #thisinternationalstudentlife | #thisaustralianopenlife | #thispropertylife | #thismetrotunnellife | #thisfootballlife)

#this life content series | variety of strategic themes | innovative content series
#thisfootballlife – launched 2024, key aims:
- contribute to the sustainable growth of football by covering the beautiful game via the newly minted National Second Tier (NST)
- advocating for and supporting coverage of young Australian football talent in the NST
- 8 foundation clubs, inaugural National Second Tier (NST March/April 2025)

At first glance these sectors appear extremely disparate, unrelated and disconnected. The common thread running throughout is destination marketing. Add to this cost-of-living crisis, immigration, population growth (or deficits depending on your outlook) etc; it’s easy to make the case each topic is inextricably linked where subtle nuances affect each jointly and severally – at macro and micro levels.

MEDIA COVERAGE | local traders & local shopping strips

walk | ride | travel explore | discover | experience | locations | sport | tourism | live events lifestyle | experiential public transport | international student education

Our Content | about

‘this life‘ – unscripted reality content consisting of themed content strategies aimed at intersecting, integrated, interconnecting industries and sectors

Excited to learn more about our content? Read more…

Wise Words Media | ‘this life’ series – about
#thislife content series | episodes
Strategic themes – industry sectors and focus
Topics are quite niche, yet global in terms of audience reach
topics are interconnected, integrated and overlap each other into economic themes such as destination marketing
Content started during CoVid lockdowns as a way of building and maintaining new skills
Project: Waterman | mockumentary webseries
- #thispublictransportlife
- The Contract: Project: Waterman | IMDB

Our Content | Why produce this content?

Brand building, point of difference, thought leadership and evidence to Wise Words Media clients of capabilities in media production and marketing communications:

Awards
APAC Insider | 2026 Australian Enterprise Awards
Content started during CoVid lockdowns as a way of building and maintaining new skills

Our Content | Vision

Wise Words Media is not a content creator or budding youtuber

Ultimate goal: content produced is distributed for OTT streaming platforms and FAST Channels. Content created, developed and distributed for global audiences, distribution via Over-The-Top video content streaming services (OTT platforms and/or online content marketplaces).

With 70% of youtube content viewed on mobile devices, it makes sense to look beyond youtube to more strategic commercial partners and audiences:

investigating new content distribution and licensing oppportunities
Wise Words Media and Callumny Films has attended AFM 2017, Marche du Cannes (2020) and Asia TV Forums (2020), so have been aware of Video Elephant, Vuulr and similar platforms for sometime
In 2017, a creative industries colleague told me an anecdote around the topic of French telecomms companies (similar to Telstra and Optus) were active in the market for content suitable for mobile devices
since Oct, 2020 original video content library x 150 videos – filmed in SD format (30fps rendered up to 60fps), however upgrading April, 2021 to Sony Zv-1 vlogging camera