Demonstrating exploration of Digital Footprint.
One small step for Carol Brady. One giant digital footprint for mankind.
The New York Times reported on the phenomenon of the rolling, nation-wide online search query for Carol Brady’s maiden name. Becoming the earliest known example of a mass digital footprint, it was generated during the American episode of ‘Who Wants To Be A Millionaire?’ Simultaneously it finally provided Google with new evidence of a sustainable business model.
I never use password protected website on wifi service such as Novotel Hotel, Colllins St Melbourne, as they are liable to hacking and phishing
After the Cambridge Analytica Scandal, I deactivated my Facebook profile permanently. It has been restored for the purpose of this client brief.
Want a deeper understanding of how your digital footprint is impacted by Facebook? Good luck. Facebook privacy policies are notoriously impossible to read. The same can be said for Amazon’s Alexa and emerging ‘smart products’ such as the nest thermostat and roomba vacumm.
Google – search history
To pursue the ‘right to be forgotten, as detailed by Zuboff, S and PBS NewsHour Weekend, it is possible to delete your entire Google search history. Zuboff notes ‘options to delete individual search items, searches that have occurred in more recent periods, and searches from mobile or tablet devices. But just because a user deletes his or her search history, that does not mean that it disappears completely’.
Smart Technology | Alexa – someone else listening
According to researcher Canalys, 78 million smart speakers were purchased globally by consumers last year. Digital assistants are also engaged via smartphone voice software by millions of users. Smart speakers and voice software allows users to play games, find music or trawl for trivia – products include: Alphabet‘s Google Home, Apple’s HomePod and Apple’s Siri. Yet many users are fearful that their conversations are under surveillance and possibly even stored. Intended to listen for a ‘wake word’, Amazon’s Alexa software constantly harvests snatches of audio. It records and beams commands to Amazon servers.
While Alexa privacy settings give users the option of disabling the use of their voice recordings for the development of new features, instructions on how to achieve this are not explicit.
Zuboff, S., states that privacy as we know it has been ‘declared no longer a social norm. Once we sign-up, hit the ‘I Agree’ button and start uploading photo’s and posts, social media tech giants consider our property theirs.
Who owns our privacy? Who owns us? Do we really own our own content we create and the copyrights that are prescribed ours under laws, legal processes and accepted legal frameworks that have evolved over centuries’ of human evolution?
If not, why not? As Zuboff, S., states repeatedly time and again: ‘Who knows? Who decides? Who decides who decides?
Android mobile phones are constantly tracking users. In the pipeline are ubiquitous wearable technologies oozing with sensors to track not just our movement, but the way we move as well. If our shoulders are slumped, an algorithm will pronounce us ‘depressed’.
Will our future selves still be the domain of our self? Or will our behaviour be the sole intellectual property of those who own the technology that records it?
COOKIES – use of wifi | Novotel hotel (portal – 3rd party provider reivernet.com)
digital footprint | free tools – track active and passive :
 Zuboff, S., The Age of Surveillance Capitalism – The Fight for a Human Future at the New Frontier of Power, London: Profile Books Ltd, 2019 p86
 Zuboff, S., ibid p75
 Zuboff, S., ibid p159
 Zuboff, S., ibid p48, 160
 Zuboff, S., ibid p49-50
 Zuboff, S., ibid p7
 Zuboff, S., ibid p235-236
 Zuboff, S., ibid p27
 Kalmanoff, T., Apr 25, 2015 ‘Here’s how you can see and delete your entire Google search’, PBS News Hour, available at: https://www.pbs.org/newshour/nation/see-delete-google-history
 Zuboff, S., op cit p15
 Day, M., Turner, G., and N., 10.38am 2019, ‘’Alexa, is someone else listening to us?’ Sometimes, someone is’, The Age, , available at: https://www.theage.com.au/technology/alexa-is-someone-else-listening-to-us-sometimes-someone-is-20190411-p51d4g.html, Accessed 11 Apr 2019
 Zuboff, S., op citp48, 274, 370-371,
 Zuboff, S., op cit p136-137, 154, 243-244