As the largest capital-raising platform for unlisted companies in Australia, ASSOB brings dynamic investment opportunities from emerging growth enterprises to the attention of sophisticated investors.
Unlisted companies raise capital through the origination, aggregation and sale of their securities. The Board also provides a facility for investors to buy and sell securities through primary and secondary sales.
An unlisted company is able to raise up to $5 million each year by selling its securities. In 2007, 77% of companies listed on ASSOB raised capital within 3 months.
WHAT THEY NEEDED
Addressing of communications requirements to meet project objectives in a fast paced corporate environment
Developing and delivering communications activities to support ASSOB business goals and image in the market place
WHAT WE DELIVERED
Liaison with internal stakeholders to align outbound communications to business strategies
Using template and style guide documents to research and write communications content to specific business briefs, strategies and tasks
Delivered project consumables to the business within all agreed deadlines
Completed communications project reviewing and editing online manual for Australian Corporate Lawyers Associationwithin required timeframe. Since relaunch mid-2005 this valuable resource has achieved an average of 150 user sessions per month with average viewing time nearly 15 minutes per page -- a significant return on investment in terms of time saved and reduced costs in printing and distribution
The content provides online advice and guidance to over 3000 in-house corporate lawyers by way of Intellectual Property (legal) valued at over $100 000
Writing and editing of content: press releases, website, newsletters, emails, business letters
Development of strong relationships with clients, media, stakeholders and information providers. Management of media announcements and acting as liaison
WHAT WE DELIVERED
Achieving domestic & overseas press coverage to over 2 million readers including Sydney Morning Herald, Oriental Express (Shanghai) & Motor News Tasmania
Press release content achieving morning news bulletin coverage at Ace Radio Network, Victoria ( audience circulation 400 000). Directly resulted in site hits to client website increasing from 1500 to 7500 hits daily
Achieving effective outcomes within an environment characterised by change, uncertainty, conflicting priorities and sensitivities
